How to advertise on Booking, for rental owners

If you are the owner of a hotel, tourist apartment, rural house or any type of accommodation, you have surely wondered how to advertise on Booking and take advantage of the enormous reach of this platform. Booking is one of the world's largest bookings platform, with millions of users looking for accommodations every day. Advertising your property here can significantly increase your visibility, attract more guests and improve your occupation rate.

In this article, we explain step by step how to publish your accomodation on Booking , what requirements you should meet, how to optimize your ad and what strategies you can follow to highlight among the competition . In addition, we will answer some frequent questions and give you practical advice to get the most out of your Booking ads .

Why advertise on Booking ?

As we have mentioned earlier, Booking is one of the most popular holiday rental platforms worldwide, compared to others like Airbnb or VRBO. Advertising your tourist accommodation here allows you:

• Reach a global audience : Millions of travelers worldwide compare and use Booking to search for and book tourist accommodations.
• Increase occupation : being present on such a large platform, you are more likely to receive bookings even during the low season
• Booking management is simple : Booking offers quite intuitive tools to manage bookings, apply rates and accommodation availability.
• User support and security : The platform offers customer support and secure payment systems.

What steps should I follow to advertise on Booking ?

1. Sign up on Booking

The process to advertise on Booking is relatively simple but above all, free .
First you must create an account on the Booking.com affilitate portal and follow these steps:

• Access the registration page
• Enter your email address and create a password
• Complete the basic information about your accommodation (Name, address, type of property).
• Make sure your tourist home fits legality.

2. Complete your tourist accommodation profile

Once you have completed the previous step, you will need to provide specific details about the property you want to advertise on Booking .

• Accommodation description : Highlight the strengths and what makes your stay unique.
• Quality photos : Upload attractive, high-resolution images of all rooms and services offered at the accommodation.
• Services and amenities : List all available services (Wi-Fi, breakfast, swimming pool, parking, etc.)
• House rules or policy : Defines clear rules about accommodation, including check-in, check-out, cancellation policy or availability for pets.

3. Setting prices and availability of accommodation

• Set competitive rates : Investigate the prices of similar accommodations in your area and adjust your rates to remain competitive.
• Availability calendar : keep the bookings updated to avoid unnecessary cancellations.
• Offers and promotions : Consider activating discounts for early bookings, long stays or low seasons.

4. Publish your ad

Once you have completed all the data, Booking will review your information and, if all the information is correct, your accommodation will be published on the platform. You are now ready to receive bookings!

Tips for new hosts when advertising on Booking

Improve the visibility of your accommodation

As we said in previous articles, there are certain actions that can make a difference when improving visibility for your accommodation.

• Professional photos : High quality images increase the booking rate for your accommodation.
• A detailed description : use relevant keywords that help the user when choosing an accommodation, such as "central hotel", "pool apartment", etc.
• Respond quickly to all inquiries : A quick response to inquiries from potential guests improves your overall rating and visibility.

Manage guest reviews

Reviews are a fundamental part of Booking . Ask your guests to leave a review after your stay and be sure to always respond professionally, both negative and positive feedback .

Use the promotional tools that Booking has

Booking offers tools such as the Genius Program and special promotions to increase ad visibility.

Keep all the information up-to-date

Regularly update your rates , availability , and services offered. An outdated profile can lead to confusion, resulting in cancellations or negative guest experiences.

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Frequent questions about how to advertise on Booking

How do I receive Booking payments?

Several payment options are available , including direct bank transfers. Booking lets you choose the one that best suits your needs.

What happens if I have to cancel a booking of a guest?

Firstly, it is important to be aware of cancellation policies . If you need to cancel a booking, you must do it as soon as possible and communicate it to Booking and the guest along with the reasons .

How much does it cost to advertise on Booking ?

The registration and publishing of the ads is completely free . Booking simply charges a commission for each confirmed booking made , which can be between 10 % and 18 %, depending on the country and the type of accommodation.

Can I advertise my accommodation if I only have one room?

Yes , Booking accepts everything from single rooms to large hotel complexes with multiple rooms.

Is it worth advertising your accomodation on Booking?

Advertising on Booking is an excellent opportunity for owners who seek to increase the visibility and bookings of their accommodation. The platform offers simple management , access to a huge global audience and tools to optimize their ad and stand out from the competition.

Following the steps we have shared, you will take your accommodation business to the next level . Remember that success depends on the quality of the ad , the customer service provided and the efficient management of all bookings ;)