How to enhance tourist accomodation with Google My Business

The tourist accomodation market is increasingly competitive. Platforms such as Airbnb and Booking have revolutionized the way travelers find accommodation , but this has also raised the expectations of owners and managers in the sector.

In this context, Google My Business has become an essential tool to highlight a property , attract more guests and increase the number of direct bookings

In this article, we explain how to enhance tourist accomodations with Google My Business thus improving your online presence and differentiating yourself from competition.

Why is Google My Business key to your holiday rental?

Google My Business is a free platform that allows local businesses, including holiday rentals , to appear in the search results of Google and Google Maps . When travelers are looking for accommodation in your area, an optimised Google My Business tab can be the difference between receiving a booking or going unnoticed.

Main advantages

• Greater local visibility : Your property appears in relevant searches where many travelers begin their search.
• Reputation management : You can answer reviews, show updated photos and communicate directly with possible guests.
• Direct reservations : When including your website or contact methods, you can receive bookings without intermediaries and save on commissions.
• Updated information : schedules, services, location and availability always within reach of your customers.

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More Information

How to create your Google My Business account

Claims and verify your property

The first step is to claim your tab on Google My Business . If your holiday rental already appears on Google Maps , you just have to claim the property and verify it following the steps that Google indicates (normally by a postcard or phone call).

Complete all relevant information

Be sure to fill in all possible fields:

• Accommodation name : Use a clear and recognizable name, including keywords such as "holiday flat", "rural house" or "tourist rental".
• Exact address : This step is essential to appear in local searches and Google Maps.
• Telephone and website : facilitates direct contact and reservations.
• Description : Write an attractive text that summarizes the advantages of your accommodation, its location and the services you offer. Include relevant keywords such as "Holiday rental in [city]", "tourist apartment", etc.
• Category : Select the most appropriate category, such as "Holiday Accommodation", "House of guests" or "Tourist Apartment".

Add quality photos and videos

Images are essential to attract the attention of potential guests. Upload professional photos of the rooms , common areas , exterior and surroundings . Short videos can also show the experience you offer and generate more confidence.

Be sure to update the photos frequently and show unique details, such as views , pool , garden or special services .

Publish updates and offers

Google My Business allows you to publish news , events and special offers . Take advantage of this function to announce discounts , improvements made to the property or events that may interest your guests.

How to manage and take advantage of reviews on Google My Business

The opinions of guests are one of the most influential factors in the bookings decision. A card with good reviews transmits trust and professionalism .

• After each stay, kindly ask your guests to leave a review on Google . You can send them a direct link or include the request in your farewell communication.
• Make sure to thank positive comments and respond professionally to criticism. This shows that you care about the experience of your guests and that you are committed to continuous improvement.
• Use reviews to identify areas for improvement and highlight your strengths in future communications and publications.

Keys to highlight your holiday rental on Google My Business

Use keywords

Includes in your tab and publications terms such as "holiday rental in [city]" or "tourist apartment near [place]". This improves your positioning in local searches and attracts travelers looking in very specific areas.

Take advantage of Google Maps

Many travelers plan their trip using Google Maps . A well optimized file may appear in typical users' searches, but you must ensure that the location is precise and that all the information is updated .

Synchronize with your website and social networks

Include links to your website, social media profiles and reservation platforms . This not only facilitates conversion, but also improves your authority and online visibility

Analyze the performance

Google My Business offers statistics on how users find and interact with you. Analyze these data to adjust your strategy , identify trends and improve your digital presence.

Make the jump and power your holiday rental with Google My Business

In a sector as dynamic as that of holiday rentals , standing out is fundamental . Google My Business offers you a powerful and free platform to increase your visibility, manage your reputation and attract more direct reserves . Optimize your file, interact with your guests and stay active to take advantage of your full potential.

Ready to bring your holiday rent to the next level? Claim your tab on Google My Business today and begin to enjoy the benefits of a professional and effective digital presence .