Currently, there are countless tourist accommodation options to stay when you travel. In the case of boutique hotels, it can be one of the most comfortable accommodations to stay in due to its personalized treatment , the intimacy they offer, as well as its own identity and approach. But… Why do boutique hotels offer more refined accommodation than regular hotels? We are going to break it down in the following article.
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According to the Cambridge dictionary, a boutique hotel is a small, modern tourist accommodation with its own style, and which is not part of a hotel chain . The main characteristic of boutique hotels lies in the importance of offering their guests a service that is completely personalized and adapted to their needs, providing maximum comfort.
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The concept of Boutique Hotel emerged in New York to refer to those hotels that had a privileged location in the city, offering a luxury service completely adapted to the guest. The first boutique hotel was the well-known Morgans Hotel located at 237 Madison Avenue. The Morgans became an example to follow, offering luxury services and completely personalized guest service.
In the 90s, this concept began to spread throughout the most popular locations in the world as an alternative to accommodation in the main hotel chains, differentiating itself from them in its personalized guest service and unique style.
Currently, the Boutique Hotel concept has diversified throughout the world, standing out in the main cities:
The big difference of a boutique hotel with a normal hotel is that boutique hotels have a very specific theme , as well as a very deep service to the host.
Another important difference is the detail that boutique hotels provide, taking care of each minimum aspect in the host stay at the facilities, including its online channel.
Due to this great attention to detail, boutique hotels usually have a lower number of rooms (less than 100) for greater specialization in the subject and client focus.
Boutique hotels usually offer something more oriented to customer experience . Normally, related to the history of the place where they meet a customization in the high service.
Each boutique hotel, depending on their segmentation, must think of its target client when raising any communication strategy.
Boutique hotels are usually small, with a limited number of rooms, usually between 10 and 100 . This allows us to offer more personalized attention to each guest.
Boutique hotels are characterized by an exclusive and often themed design . Each property has carefully selected décor, which can range from historic to modern or eclectic styles. Architectural and interior design details are essential to create a unique environment.
In the rooms, every aspect is carefully planned to offer a unique experience. From the choice of sheets and bath products to gastronomy, a strong point in many boutique hotels where you can find gourmet restaurants or menus made with local and fresh products, often designed by renowned chefs.
They are usually located in privileged areas, such as historic neighborhoods or central and cosmopolitan areas of cities. It is also common to find them in picturesque tourist destinations, beaches or exclusive natural environments. In many cases, these are houses, castles or historical buildings contributing to the particularity of the place.
One of the main characteristics of a boutique hotel is customer service . The staff usually knows guests by name and adapts to their preferences. The idea is to make the stay as comfortable and special as possible. Boutique hotels seek to provide a complete experience . They can offer personalized services such as private tours, wine tastings, cooking classes, region-specific cultural or sports activities, among others.
These hotels tend to attract a type of customer who is looking for something different, who values exclusivity, authenticity and design, and is willing to pay more for a superior experience.
Most boutique hotels are independent or part of small chains, allowing them to maintain their unique style and move away from the standards imposed by large hotel corporations.
