If you have a holiday rental and look for greater assiduity when receiving guests, you will surely interest your vacation rental for free . But ... how can we do it for free? There are multiple ways to promote a tourist house for free without having to resort to advertising costs. Do you want to know how? We explain it to you.
As of July 1, 2025, all vacation rental properties in Spain must have a Unique Registration Number (NRU) to be listed on any digital platform. This registration, managed by the Association of Registrars, is mandatory and must be included in all listings. Without it, listings may be deleted and the owner fined.
Remember that if you have a tourist accommodation or holiday rental, you must register the guests communicating the part of travelers before the Interior Ministry.
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There are many holiday rental platforms in which your home can be promoted for free . Although you must pay a minimum commission for each reservation that is carried out through one of these platforms. The initial cost to announce on the platform will be completely free.
Although many listings are published "for free," most platforms charge a booking fee (between 3% and 25%). However, the initial listing cost is zero, allowing you to promote your property without an initial investment.
If you want full visibility aimed at a broader audience, you can use the typical platforms like Booking , Airbnb, or TripAdvisor. However, we recommend doing a little more research on platforms that specialize in a specific target audience.
There are portals like Milanuncios, Wallapop, Trovit, or Facebook Marketplace where you can list your rental for free. Although these sites are not specialized in tourism, they have high traffic and can generate bookings.
At present, not being present on social networks is the same as if you did not exist.
We recommend that you take care of your social feed and, raise the possibility of doing interesting actions such as influencers marketing , proposing free stays or low cost in exchange for visibility in its social media profiles.
You can also raise a referral strategy offering incentives to former guests to recommend your rent to family or friends. You can give them discounts on future stays or small details (bottles of wine, breakfasts, etc.) for each reserve they generate.
Many travelers are looking for recommendations in Facebook groups of holiday rentals or local tourism. Join these groups and actively participate, answering questions and sharing useful content before promoting your rent. You can also look for forums specialized in tourism, such as TripAdvisor or Lonely Planet .
Open a Google My Business profile, to collect guest reviews . If we manage to collect an average positive reviews, the level of trust of potential guests will increase when they do a google search and find your result.
You can enrich the different social profiles with the same images and similar publications to save work.
Google My Business can be integrated with Google Travel to be able to promote your holiday rental on both platforms.
Video content is one of the best ways to promote a rent. You can create a Virtual Property Tour , showing its characteristics and the area. In addition, if you use adequate hashtags and optimized descriptions, you could reach interested travelers.
Listing is **free**. Pay only a one-time activation fee (€100–€150) after your first booking. Your listing is distributed on Airbnb, Vrbo, Expedia, and more.
Advertising is **free**. 3% commission per booking. Part of the TripAdvisor group, with great visibility in Spain.
Free to post. Commission per booking. Very popular in Spain and part of the Idealista group.
Classifieds platform. **Completely free**, no commissions. Ideal for occasional or seasonal rentals. Not suitable for international tourists.
Free to list. Focused on rural accommodations. Low commission. Highly recommended for homes in the mountains, countryside, or natural settings.
Although the online channel is increasingly used for people looking for holiday accommodation in a specific town, there is also room for the offline channel .
From the town's own tourism office, you can request addition to the recommended accommodation list . In this way, any visitor who arrives at the office can obtain information about your holiday rental.
In addition, if the tourism office of your town has a web portal, you can request the addition of a free link towards the website of your tourist accommodation.
Also, it is recommended, to establish mutually beneficial relationships with local businesses , creating synergies between them.
In this sense, it helps a lot to have a website made under a domain. You can start performing a content strategy through the blog , focused on themes that may be interesting to potential guests.
But ... be careful and do not make the mistake of continuously promoting your property , because in that case, search engines will detect your content as low quality content and will not show it to your potential users.
Another interesting option would be that of the Guest Blog or guest articles . This is to open the doors of your blog to someone who has something interesting to tell users who already read your blog.
